Trimble, Inc. Content Marketing Specialist in Billings, Montana
Title: Content Marketing Specialist
Location: Sandy, UT
Department: Water (Cityworks)
Cityworks, a Trimble company, streamlines the way government agencies and utilities manage infrastructure and property by combining the power and flexibility of Geographic Information System (GIS) mapping technology with the business logic of asset management, permitting, licensing and more. Cityworks helps customers manage workflow, schedule resources and prioritize activities, saving time, optimizing communication and improving operational efficiency. Time-tested and proven technology, Cityworks is empowering GIS for improved asset management at more than 700 organizations around the world
We're looking for an ambitious, passionate, and creative Content Marketing Specialist to own the creation and distribution of engaging, informative, and compelling content to support our Customer Success team (Sales, Account Management, Business Partners) and empower our customers.
The right candidate will thrive through ambiguity and see "the big picture" of supporting communities that are making strides to improve public asset management and community services. We want professionals who thrive in a fast-paced, results-focused environment where collaboration and one-one-communication drive results.The right fit for this role should have small-company energy with big-company navigation skills. You will be strategic, collaborative, and customer-focused. You will be a leader, a "do-er", and at all times an owner.
Generate a wide range of multi-media editorial projects from start to finish, including Cityworks magazine, web content, articles, case studies, white papers, social media content, videos, email marketing campaigns, and thought-leadership pieces.
Work with the senior communications manager to identify and produce the content required for campaign deliverables, including event and product marketing campaigns.
Create and own the editorial calendar, ensuring cross-functional alignment and adherence to brand standards.
Manage the design, review, and revision of all customer-facing materials ensuring appropriateness of content, readability, and accuracy.
Leverage Google Analytics and other tools to evaluate and optimize content.
Cultivate and manage a diverse freelancer network to support and scale content production.
Write, edit, and proofread communication copy for accuracy and consistency of brand messaging, positioning, and value proposition.
Develop and utilize content monitoring processes that provide analytics and understanding to content effectiveness, user behaviors, and gap/opportunity identification.
Work with client success leadership, marketing leaders, product managers, subject matter experts, and cross-functional enablement leaders to develop content that supports customer success initiatives throughout the customer journey.
Collaborate with the digital marketing specialist to design and execute nurture flows for net-new prospects, including entry and transition logic and rules, track-specific treatment considerations, and disposition (routing) of leads who re-enter an active demand state.
Leverage personalization and the dynamic delivery of content to modularize lead nurturing programs by persona, product or solution interest, geography and/or industry.
Research data, construct ideas, and manage production workflows.
Leverage existing content, looking at how everything produced can be used and scaled.
Required Knowledge/Skills, Education
Bachelor's degree in Marketing, Communications, Business, or a related field.
3-5 years in a marketing or communications role.
Project management experience including scheduling, planning and managing projects, and maintaining a content roadmap.
Knowledge of various writing techniques including promotional, educational, and technical copy, press releases, white papers, and product documentation.
Demonstrated ability to manage multiple projects simultaneously and to create and maintain project lists and timetables for a large team with strong attention to detail.
Experience with CMS repositories that support easy authoring and retrieval of content (visuals, text, videos, manuals).
Exceptional storyteller with a talent for making technical language/processes user-friendly.
Experience managing content and media on social networks.
Results oriented; consistently delivers a quality work product.
Highly analytical with a keen attention to detail.
Creative and resourceful; finds ways to do more with less.
Comfortable creating and testing new and innovative marketing ideas.
Able to excel under pressure while using sound judgment and maintaining high quality.
Highly collaborative with the ability to build and maintain strong working relationships.
Flexible; able to multitask, adjust to changing parameters and priorities in order to handle many assignments simultaneously.
Strong organization, decision-making, and prioritization skills.
Self-motivated; work efficiently with minimum supervision.
Excellent interpersonal and communications skills.
Ability to travel when requested.
Experience in SaaS, B2B or B2G marketing
Experience with CMS and digital content platforms
Experience with Google Analytics and other content analytics solutions
Knowledge of Salesforce and/or other marketing automation and content management software
Basic knowledge of Adobe Creative Suite - photo editing, design, video
Trimble Inc. is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor. EOE/M/F/V/D
It is Trimble's policy that candidates are entitled to equal employment opportunities without regard to race, color, religion, sex, national origin, age, marital or veteran status, sexual orientation or the presence of a medical condition or disability.