Job Information
Cengage Group Digital Marketing Specialist (Remote) in Billings, Montana
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
What you'll do here:
Performance Marketing is looking to add to our growing team of Digital Marketing professionals who love learning new technologies and tools! Digital Marketing Specialists help manage our email marketing campaigns, monthly newsletters, chatbots, promotional advertisements, web forms, and support SEO initiatives. They take full responsibility for the development and implementation of their own workflows and processes. They are held accountable for the execution and optimization of digital marketing initiatives that will maximize brand awareness and lead conversions. Digital Marketing Specialists follow changing market trends and use data-backed insights to establish the levels of engagement received for their mediums. They identify a direction for their campaigns based on industry learnings, best practices, and the use of their knowledge and creativity to try new things that’ll keep us on the cutting edge.
Your responsibilities:
Work with internal marketing teams to plan, execute and improve ongoing digital touchpoints, including promotional and campaign advertisements across the site
Monitor and report on marketing campaign metrics and present recommendations to help shape future marketing strategies
Research digital trends and analyze results to update digital advertisements on an ongoing basis
Maintain marketing documents, including standard operating processes, campaign tracking sheets, key recommendations, and Search Engine Optimization (SEO) data reports
Coordinate with cross-marketing teams to set up email marketing newsletters, proofread copy, and test email content as needed
Partner with the SEO and conversion rate optimization (CRO) managers to manage day-to-day optimization recommendations across landing pages and upkeep backlink profiles and broken links
Remediate SEO-related performance issues in collaboration with SEO Manager and developers
Other duties as assigned
Skills you will need here:
1-3 years of marketing experience or related internships
Ability to identify, interpret, and act on Marketing data
Driven by curiosity, and can learn new technology and tools quickly
Excellent verbal/written communication and ability to communicate issues promptly
Excellent critical thinking skills, problem-solving skills, and attention to detail
Ability to work within deadlines and in a fast-paced environment
Ability to manage competing priorities and has great time management skills
Self-directed and able to take on responsibilities with minimal supervision
Strong work ethic and is partnership-focused
Deliver a variety of digital assets
Treats others with respect and dignity at all times
Proficiency with Microsoft Office Suite
Bachelor’s degree preferred or equivalent experience
Familiarity with Salesforce reporting is a plus
Familiarity with HTML5 is a plus
Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It’s our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Base Pay Range
The full base pay range has been provided for this position. Individual base pay will vary based on qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$49,500.00 - $79,200.00 USD
Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.