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American Red Cross Product Manager, Digital Engagement in Billings, Montana

By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?
\*\*\*\* As a condition of employment with American Red Cross, you are required to provide proof that you are fully vaccinated for COVID 19 or qualify for an exemption, except in states where it is prohibited by law. Accordingly, employment is conditioned on providing proof of vaccination or having an approved exemption prior to starting employment \*\*\*\*
Join us-Where your Career is a Force for Good!

Job Description:
As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. We depend on the many generous contributions of time, blood, and money from the American public to support our lifesaving services and programs. At the American Red Cross, you will enjoy a collaborative work culture committed to the diversity of our people, programs, and services. If you share our passion for helping people, join us in this excellent career opportunity.

We are currently seeking a Full-Time Project Manager, Digital Engagement- Work from Home

The Product Manager, Digital Engagement is responsible for managing the Training Services mobile application portfolio, including the Red Cross First Aid, Pet First Aid and Swim mobile apps. The role will assist the Workplace Product Manager in managing the current set of apps and installed base of over 5.9M users, along with any new apps or app integration as specified to drive revenue and/or digital reach for Training Services. Requires the ability to understand business strategy and translate into effective mobile app solutions. The position manages external software development and UAT/QA vendors, who plan, execute, and manage all aspects of key digital programs. This position is accountable for meeting reach and revenue goals, while managing a product development budget efficiently.

The Product Manager, Digital Engagement is also responsible for the development and management of a variety of Red Cross Training Services digital products including but not limited to virtual training, course licensing and API productization, $30M annual budget. This product manager will be responsible for conducting market research, developing business requirements for new products, and leading a cross functional team of internal and external stakeholders to deliver new, innovative products and solutions. This includes but is not limited to working with the product management, customer service, service delivery, sales, and marketing teams along with external partners to establish product requirements; refine and prioritize user stories; perform business acceptance testing.
For those candidates located inConnecticutand/or Colorado, the salary range for this positionis: $75,000.00 - $85,340.00. Note that the American Red Cross sets salary ranges aligned to a specific geographic location in which the job or employee resides. The stated salary range in this posting is an average and may not be reflective of your individual circumstances. We will review specific salary information at the time of phone screening based upon your location.


Develops product positioning and value proposition and works with marketing and sales leadership on marketing and sales strategy, campaign execution, and sales training for their product portfolio. Product portfolio includes productizing API, Course Licensing, Caregiving, and suite of mobile apps.

Driving product life cycle from requirement definition, research, technical specifications, development, testing, KPIs and all go-to-market activities for updates made to their product portfolio.

Leads cross-functional and cross-organizational teams (internal to Red Cross and with external distribution partners) through all training program commercialization activities

Conducting industry and competitive analysis to understand emerging trends in their respective focus areas to identify new opportunities. Conduct customer research to define customer/user segments and identify needs to inform product roadmap.

Work with internal and external vendors to develop and enhance existing products while managing the product roadmap, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy and manage risks.

Build collaborative relationships with key partners and stakeholders by driving priorities aligned to business goals, communicating, and prioritizing product roadmaps and gaining buy in from executive leadership.

Responsible for working with the product development team as needed for mobile app content development, and updating new app content when need arises, in addition to working with translation vendor to ensure all Spanish content is up to date

Monthly financial reporting and analysis of their products in their portfolio; including mobile app reach, engagement and performance and management of the P&L for Caregiving programs ($3M annual budget)

Monitor and respond to any digital product-related emails, reviews and user issues submitted via the apps.


4-year college degree in Marketing, Business or related field Minimum of 5 to 7 years of experience required.

Strong product management knowledge with proven experience in driving collaboration and partnering cross-functionally to drive the business.

Ability to work with internal business owners as well as external agencies

Customer end user and impact focused.

Experience in implementation of strategies.

Ability to work under pressure in a dynamic and multidimensional environment.

Excellent written/verbal communication and presentation skills.

Strong problem solving, interpersonal and organizational skills.

Strong teamwork and collaboration required.

Knowledge of Red Cross structure and operations preferred.

Apply now! Joining our team will provide you with the opportunity to make a difference every day.

Interested in Volunteering?
Life's emergencies don't stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.

Visit to learn more, including our most-needed volunteer positions.

To view the EEOC Summary of Rights, click here: Summary of Rights

The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.