Cengage Group SEO Specialist, Infosec (Remote) in Billings, Montana
We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values diversity, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/. As Infosec’s SEO Specialist, you will be responsible for optimizing Infosec product pages, articles and videos to maximize organic search impressions and click-through rates. You will serve as the “search algorithm translator” on the marketing team — helping members of our content, product andbrand marketing teams connect their value propositions and stories to the search terms prospective buyers use most. You are dedicated to Google Analytics, have considered hanging a poster of Rand Fishkin in your office and are passionate about using data to drive growth. What you'll do here: + Conduct keyword research and recommend strategies to increase traffic to Infosec product pages, content pages and YouTube channel + Develop and implement link building strategies (internal and external) to increase site traffic + Monitor and report on competitive SEO strategies and keywords + Audit, improve and maintain page title, meta descriptions and snippets to enhance Infosec SERP appearance + Abides by our core values of being steadfast, customer-focused, and humble + Behaves in an ethical manner at all times + All other duties as assigned Skills you will need here: + 1-3 years of professional SEO experience + Proficient with Wordpress CMS + Proficient with Google Analytics + Experience with Moz, SEMrush or related SEO tool + Treats others with respect and dignity at all times Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It’s our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture. Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links. Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at email@example.com or you may call us at +1 (617) 289-7917. If you are a Colorado state or New York City resident, please email firstname.lastname@example.org to receive compensation information for this role. Please be sure to include this posting’s job ID in the subject line of the email to help ensure a timely response. About Cengage Group Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.