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Nexstar Media Group Website Content Producer in Billings, Montana

Position Summary: This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

  • Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic

  • Excellent at writing headlines that grow audience and engagement

  • Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making

  • Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation

  • Understand different ways to tell a story, particularly producing short videos and choosing great photos

  • Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience

  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast

  • Promote and distribute news content on social media

Skill/ Experience Requirements

  • 2 years of experience in digital content and journalism

  • Capable of researching, interviewing, and writing original news articles

  • Clever headline writer that gets readers to click

  • Strong multi-tasking abilities

  • Organized, technical problem solver and quick decision maker

  • Knowledge of SEO best practices and AP Style

  • Enjoys working in teams and has excellent interpersonal skills

  • Ease with/ability to learn new technology independently and quickly

  • Strong communicator

  • Some schedule flexibility (nights, weekends)

  • Regularly meets measurements of success

  • Strong understanding of Google Analytics; Chartbeat experience a plus

  • Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 122 local websites and 316 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates WGN America, a growing national general entertainment cable network and the home of NewsNation, multicast network Antenna TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information, please visit

EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled