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Job Information

Under Armour, Inc. Lead, Personalization (REMOTE) in Helana, Montana

Lead, Personalization (REMOTE)

Date: Oct 12, 2021

Location: City, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Lead, Personalization will develop and blueprints and data-driven personalization strategies throughout the customer journey for Under Armour’s direct to consumer channels. This role will work in close collaboration with regional ecommerce and retail teams, global technology, and marketing teams to build highly personalized digital shopping experiences aimed at driving customer engagement, conversion, retention, and customer lifetime value.

Essential Duties & Responsibilities

  • Develop personalized strategies encompassing content, lifecycle, recommendations, offers and triggers to ensure a highly personalized shopping experience throughout the direct to consumer (DTC) ecosystem

  • Create blueprints for personalized journeys for targeted segments, ensuring every touchpoint that is relevant

  • Manage the optimization of 3rd party product personalization platform(s) and operationalize personalization across DTC functions to ensure leverage of personalization tools and customer data sets

  • Drive A/B testing and optimization roadmap for content personalization, and continuously evolve the customer experience through testing, learning and model validation

  • Collaborate with regional teams to implement the personalization strategies and blueprints

  • Serve as the center of excellence for personalization strategies and blueprints for all regional teams

  • Ensure adoption and scaling of global technology platforms within the regions.

  • Conduct ongoing analysis of consumer trends and analytics and best in class personalization strategies

  • Leverage analytics to measure and report on segmentation, and present data-driven findings and actionable insights in a clear and concise manner to cross-functional partners and senior management

  • Partner with key stakeholders to identify, develop, and test new personalization tactics/capabilities to drive engagement and revenue

Qualifications (Knowledge, Skills & Abilities)

  • Experience building strategic roadmaps and leveraging data insights to prioritize ideas

  • Experience developing blueprints for implementation

  • Technically proficient and knowledgeable of data modeling, personalization technology and A/B testing scenarios

  • Experience leveraging Web Analytic tools and transforming data into actionable, strategic insights

  • Experience with Salesforce tools a strong plus

  • Strong communication and partnering skills, and highly effective in cross-functional environments

  • Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere

  • Proficiency in Microsoft Office

Education And / Or Experience

  • BA/BS preferred

  • 5+years’ in an ecommerce environment analyzing consumer behavior across digital channels including trends and customer engagement

  • 3+years’ experience implementing personalized journeys and interactions in digital eco-system leveraging personalization technologies and tools

Other Requirements


  • No relocation provided – this is a remote position

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.