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The College Board Associate Director, Content Writer, College Search in Helena / Helena, Montana

Job Description: About the Team

The Communications and Marketing team is responsible for building and protecting the College Board reputation, overseeing organization's communications efforts, and growing the organization's three highest priority areas: AP, SAT Suite, and BigFuture, which are designed to increase educational access and opportunity for all students. We are a close knit, dedicated team with a track record of success in promoting the work of the College Board to a variety of audiences, including students, parents, educators, policymakers, the media, member organizations and staff.

About the Opportunity

As a Content Writer, you'll use your creativity, writing, and storytelling abilities to engage college-bound student audiences across all of their interactions with the College Board and its offerings, with a primary focus on our BigFuture platform. You will be responsible for writing high-quality content for a wide variety of marketing and communication channels including web, mobile, email social, print, and more, with a high degree of literacy and understanding of your audience as well as SEO principles and techniques. Your writing will help make an impact on our students by helping them discover and understand how to achieve their desired college experience.

In this role, you will:

Develop high-value and high-quality content to entice, educate, and engage college-bound students with the College Board's suite of tools and offerings
Infuse SEO best practices and strategies into all digital content to optimize discoverability and effectiveness
Work in close collaboration with project managers, designers, channel/SEO experts, and other functions to fulfill content requests and deadlines for execution across all applicable marketing, communication, and product channels
Conduct content reviews and revision cycles to understand and incorporate feedback from stakeholders across marketing, product, legal, and other functions; Iterate and modify copy to effectively incorporate all feedback while upholding high standards of content, brand, and SEO quality and consistency
Effectively understand and communicate the value and differentiators of College Board's offerings in a way that will optimally resonate with your audiences, interpreting creative direction and technical information from stakeholders to produce persuasive copy concepts
Maintain a curious and creative perspective on marketing and communication approaches, continuously learning and generating ideas on how create innovative content to attract college-bound students
Deliver clear, consistent, and error-free content that reflects College Board's voice and brand standards
Perform copy-editing and peer reviews as needed to support team members and ensure quality content outputs

About You

You have:

Experience in marketing communication with a minimum of 1-3 years writing digital content, preferably for younger audiences
Strong copywriting and editing skills, and the ability to deliver content effectively and efficiently
Experience writing fun, user-focused content
Experience crafting creative content across the spectrum, from concepts such as headlines and taglines to in-depth/long-form writing
Strong experience and knowledge of SEO and the ability to strategically incorporate SEO best practices into all digital copy
Ability to balance multiple tasks for several projects at the same time, often on short timelines
Experience writing content for desktop, mobile, and other apps and channels with an understanding of basic usability principles
Familiarity with marketing automation, CRMs, and Drupal a plus
Bachelor's degree or equivalent in marketing communication, journalism, or a related field
A passion for supporting educational and career opportunities for millions of students
Willingness to travel 2-3 times per year or < 10% for in-person meetings/gatherings

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