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Vontier Associate Product Manager in Helena, Montana


The Coats Company is seeking an Associate Product Manager who will report to the Director of Strategy & Product. This individual will own the product development, roadmap, and vision for Automotive Lifts. The Associate Product Manager will work closely with the Marketing team to improve brand awareness, product interest, and customer engagement for this growing product line.


The Coats Company is headquartered in greater Nashville, TN. With facilities in the U.S., Canada, and abroad, Coats is one of the world’s foremost manufacturers of aftermarket automotive equipment. We are seeking talented innovators eager to be in the driver’s seat for an exciting digital transformation.


  • Become an expert of Automotive Lifts though hands-on training with the product line.

  • Gather and analyze insights related to customer preferences, buying habits, wants, and needs.

  • Weigh insights against strategic priorities to develop a roadmap of feature improvements for the product line.

  • Manage product lifecycle; work cross-functionally with key stakeholders to execute your roadmap and vision.

  • Anticipate and resolve tactical roadblocks before they manifest into strategic concerns.

  • Monitor industry trends and competitor positioning to develop a differentiated product.

  • Coordinate with Marketing to generate brand awareness and product interest through search, social media, and email.

  • Reach new customers and generate business leads through research and data analytics.

  • Promote products in alignment with the company’s brand and marketing strategy.

  • Respond to customer/partner inquiries with timeliness and care.


  • This position reports to the Coats Director of Strategy & Product. This individual will interface with all functional departments and other external stakeholders.


  • New customer leads.

  • Revenue growth.

  • Margin expansion.

  • Success of new Lift products (New Product Vitality).

  • Net Promoter Score (NPS).


  • Bachelor’s Degree in Business, Marketing, Engineering, or associated fields.

  • Excellent writing, editing, and proofreading skills.

  • Proficiency with Microsoft Office suite (Word, PowerPoint, Excel).

  • Willingness and aptitude to learn new software systems and tools.


  • 1-2 years of business experience.

  • Experience or certification in project management.

  • Demonstrated interest in the automotive sector.


  • Hybrid.

  • 2 weeks paid leave.

  • Company laptop provided.

  • Minimal travel expected (10%) for industry conferences, trade shows, site visits, and/or working groups.

  • Medical, Vision, and Dental Insurance.

  • Health Savings, Flexible Spending, and Dependent Care accounts.

  • Tuition assistance in pursuit of approved certifications and degrees.

  • 401(k) retirement savings plan with employer match

The Coats Company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

For those with a qualified disability: At any time during the application process, should you need a reasonable accommodation to apply for a position, please contact (HR at 615-641-7533 ext. 17) to request assistance. When submitting your request, please provide all relevant details in your message and the best way to contact you.

Candidates with less education/experience or other interests may be considered for future opportunities.

The COATS Company is a leading, global manufacturer of wheel service, alignment, and inspection equipment. COATS engineers, manufactures, and builds equipment, accessories, and consumables for the automotive market. All of our products are built with quality, durability, and usability in mind. To support our customers and their COATS equipment, we have a dedicated team of top-notch direct technicians all across the United States. We're proud to be made in Nashville, Tennessee while supplying equipment globally to our customers. Drawing on decades of expertise, market perspective, and innovative engineering, Coats keeps repair shops, tire dealers, big box retailers, and car dealerships rolling and ready for rapid industry evolution.

Vontier is a global industrial technology company focused on smarter transportation and mobility. Our portfolio is built on market-leading expertise in mobility technologies, retail and commercial fueling, fleet management, vehicle diagnostics and maintenance, and smart cities. Together, we are mobilizing the future to create a better world. Visit for more information.

"Vontier Corporation and all Vontier Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law."