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Citizens Citizens Pay - Relationship Manager - DTC Sales Optimization in Helena, Montana


Citizens is looking for a Direct-to-Consumer Relationship Manager to lead Sales Optimization efforts for client programs across its high-growth Point of Sale business—Citizens Pay.

This business unit is a “FinTech in a bank”, a true innovator and disruptor in the payments and lending industry and is building a world-class organization of team members. Several high-profile Fortune 50 companies are clients (e.g., Apple, Microsoft) and the group is rapidly expanding its partner portfolio across industry verticals including electronics, specialty retail, home goods & home improvement, travel & entertainment, and medical.

As an employee of Citizens, you become a part of an organization committed to serving customers, colleagues, and communities in which we do business. Citizens is an established and successful financial services company with national presence and the ability to conduct business globally. We are committed to offering comprehensive and competitive benefits, encouraging our colleagues to develop and grow their careers, and providing a fiscally sound and stable work environment while delivering to our customers.

Job Description

  • Develop sales and marketing strategies to help grow Citizens Pay originations through the acquisition and retention of new financing customers through retail partner relationships.

  • Provide consultative services to merchant/retailer clients across all partner verticals to aid in optimization of sales through improvements in Customer Experience, SEO, SEM, digital marketing tactics, and in-store experience related to financing.

  • Partner with Relationship Managers, Marketing, Data Science, Creative teams, and members of an Agile Pod on the development and implementation of marketing and sales optimization programs, including outbound email, paid social, display, etc.

  • Collaborate on test strategies, measurement, and analytics of program performance with a mindset of continuous improvement.

  • Coordinate review and approval of partner produced marketing and program training materials.

  • Oversee merchant/retailer relationships directly to manage and represents the client and the CFG partnership; addressing expectations, escalating and resolving concerns, facilitating implementations, operational enhancements and liaising with internal partners - product, credit risk, contact center, risk, legal, compliance, finance etc.

  • Maintain a detailed understanding of client forecasts, volume, and loss exposure.

  • Ensure program compliance with all governance protocols and requirements.

  • Design and implement micro-market research, satisfaction surveys to share industry insights with our merchant partners and internal stakeholders to help drive shifts in messaging and offers.


  • Demonstrated marketing and sales optimization leadership

  • Previous experience working as a client partner relationship manager or a track record of managing partner relationships.

  • Critical thinker with experience bringing the joint vision of clients and stakeholders to life

  • Self-directed with strong organizational/follow-through skills and ability to effectively deliver quality and timely results against multiple priorities

  • Professional demeanor with excellent written and verbal communication skills

  • Expertise with presentation development and delivery

  • Ability to effectively communicate with stakeholders across diverse business units and professional levels

  • Ability to travel as required

  • Preferred: Understanding of consumer lending legal and regulatory requirements

  • 5 years – Digital marketing or advertising agency experience

  • 5 years – Relationship Management or has held roles in client-facing program management

  • Preferred: 3 years – Financial services experience, either directly or through support of financial services clients

  • BA/BS required; MBA preferred

    Hours and Work Schedule

    Hours per Week: 40

    Work Schedule: M-F 8-5



Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.