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Citizens Bank Marketing Research Manager - Brand Research (Remote) in Helena, Montana


Research & Customer Insights Team

The Research and Customer Insights team leads custom research for both Citizens’ consumer and commercial banks and manages two key data platforms – the Citizens Listens (VoC) customer experience platform and the Customer Complaints and Issues platform. The data we collect and analyze are essential for making sure we communicate effectively with our customers, offer the right products and services and continuously improve our business to deliver the best customer experience possible.

Our team is looking for an experienced research manager to partner with our marketing team and lead all brand research for Citizens. This work is high-profile and includes brand health tracking, ad tracking, ad/message testing, product naming and brand positioning/value proposition research.

Primary responsibilities include:

  • Partner with Citizens’ marketing team to manage all aspects of brand health tracking, ad tracking, ad/message testing, product naming and brand positioning/value proposition research.

  • Manage 3rd party research partners to design and deliver impactful research studies.

  • Build a process and partnerships across the bank for collecting market-level insights to inform survey-based brand health results.

  • Become expert in the customer segments and key markets tracked by Citizens’ marketing team.

  • Refine/evolve research tools to meet the changing needs of the organization.

  • Assist other research colleagues with projects/data analysis.


Required Skills/Experience:

  • 5+ years of experience conducting research on the client or research partner side, with significant experience conducting brand research.

  • Skilled at analyzing data, including unstructured/open-ended customer feedback.

  • Flexible with daily tasks/responsibilities.

  • Ability to manage multiple priorities simultaneously.

  • Strong project management skills.

  • Ability to work independently.

    Hours and Work Schedule Hours per Week: 40 Work Schedule: Mon - Fri

This position is not available in Colorado.


Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.