Job Information
State of Montana Public Relations Specialist 2 in Helena, Montana
/Do you want to go to work every day in an amazing building that shares Montana’s history?/ /Do you want work in an agency full of committed, inspired colleagues?/ /Do you want to lead Montana Historical Society’s communications efforts and drive engagement in Montana’s history with visitors from near and far?/ If you answered yes to all these questions, then the Montana Historical Society (MTHS) might be the perfect place for you! MTHS offers a unique workplace for its employees. It’s filled with friendly and creative staff members who work together to offer the public exciting and innovative ways to experience Montana’s history. The ideal candidate will be a positive representative of the Montana Historical Society to the public, have superior communication skills, a thorough knowledge of communication and marketing strategies, and will embody the MTHS culture of excellence, teamwork, professionalism, and passion for the work that we do. Function:The Public Relations team is one of six sections within the Administration Program of the Montana Historical Society.It encompasses communications, marketing, development and membership activities.Under the direction of the Public Relations Manager, this position is responsible for MTHS’s communication and marketing activities and is the agency’s public information officer. Among other skills, the ability to exhibit ingenuity, be collaborative, think strategically, and have a welcoming and friendly attitude is important to this position. Other: The Communications and Public Information Officer will work a standard 40-hour a week schedule, Monday through Friday, with occasional night or weekend event attendance to provide news coverage. Come join us at the MTHS where we share Montana’s stories and inspire exploration! Representative Duties: * Develop and execute an annual strategic communications and marketing plan. * Develop, edit, and promote informational materials about agency activities and programs. * Release information to the public through various communications methods, such as press releases, speeches, presentations, websites, emails, newsletters, digital platforms, and social media. This includes preparing talking points for staff and administrators. * Serve as a point of contact for the Director’s office for requests for information; interviews and comments to the press; and management of crisis communications. * Establish guidelines to organize daily operations and oversee all materials and promotions that affect MTHS brand and marketing priorities. * Represent the agency or program to internal and external stakeholders, such as other agencies, media, public, tourism, and interest groups. * Plan and schedule promotional activities, coordinating with the agency’s programs to ensure that each activity meets expectations and is successful. * Evaluate communication, marketing, and outreach performance and develop enhancements and recommendations as necessary to ensure MTHS remains competitive with similar organizations in the industry. * Identify, define, and develop key markets for MTHS programs and services. * Measure and analyze the effectiveness of marketing campaigns and strategies. * Oversee branding, marketing, website, and graphic design activities and contracts. * Oversee design & update of agency website, including navigation improvements, breaking news, image enhancements, promotional or information materials. * Conduct research on marketing and/or advertising strategies to identify audiences and create marketing and branding campaigns. * Create and analyze customer satisfaction surveys, using data to implement improvements to current advertising, marketing, and/or communication strategies and build customer loyalty. * Work with the State of Montana’s Office of Public Information Requests (OPIR) to respond to all Public Information Requests. Qualifications and Skills * * Proven three years or more experience in communications, marketing and digital advertising. Preference will be given to candidates whose experience comes from cultural, nonprofit or museum backgrounds. * BS/BA in public relations, communications or marketing. * Must possess exceptional writing and storytelling skills and be able to compose engaging and accurate content. * Knowledge of SEO principles, web design best practices, and digital analytics tools. * Ability to analyze data to inform marketing strategies and report on campaign success. * Must have superior time management skills with the ability to juggle multiple projects simultaneously and ability to meet deadlines.· Comprehension of communications, public relations and marketing best practices. * Project management experience.· * Knowledge of content creation tools such as Adobe Creative Suite, InDesign, and Canva is an asset. · * Experience running promotional campaigns and crafting brand narratives. * Ability towork well under pressure. * Creativity and problem-solving aptitude. * Ability to work independently and as a team member. * Experience with social media platforms and management tools. * Strong computer skills and knowledge of Microsoft Office suite products. * Comprehension of communications, public relations and marketing best practices. · *Advertised Physical Requirements: * Must be able to stand, engage in repetitive motions including movements of the hands, wrists or fingers, move, touch including finger dexterity, communicate, hear including receiving detailed information orally or making fine discriminations in sound and see including color, depth perception or clarity. * Must be able to move and stand for several hours at a time. First review will be February 7, 2025 Title: Public Relations Specialist 2 Location: Helena Requisition ID: 25140141