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Pegasystems Search Content Strategy Manager in Helena, Montana

Search Content Strategy Manager

Job Category: Marketing

Location: US - New York - Remote | US - Connecticut - Remote | US - New Hampshire - Remote | US - New Jersey - Remote | US - Georgia - Remote | US - North Carolina - Remote | US - Pennsylvania - Remote | US - Texas - Remote | US - Florida - Remote | US - Illinois - Remote | US - Maryland - Remote | US - Virginia - Remote | US - Michigan - Remote | US - Ohio - Remote | US - Rhode Island - Remote | US - Delaware - Remote | US - Indiana - Remote | US - Maine - Remote | US - South Carolina - Remote | US - Vermont - Remote | US - California - Remote | US - Colorado - Remote | US - Kentucky - Remote | US - Minnesota - Remote | US - Tennessee - Remote | US - Wisconsin - Remote | US - Arizona - Remote | US - Iowa - Remote | US - Kansas - Remote | US - Louisiana - Remote | US - Mississippi - Remote | US - Missouri - Remote | US - Nevada - Remote | US - West Virginia - Remote | US - Alabama - Remote | US - Arkansas - Remote | US - Idaho - Remote | US - Montana - Remote | US - Nebraska - Remote | US - Oklahoma - Remote | US - Oregon - Remote | US - Utah - Remote | US - Washington - Remote | US - Alaska - Remote | US - Michigan - Detroit | US - North Dakota - Remote | US - South Dakota - Remote | US - Wyoming - Remote | US - Massachusetts - Remote


Meet Our Team:

The Digital Marketing Team takes a strategic approach to building and maintaining, using intelligent methods to best understand our site visitors and get them where they want to be. Digital Marketing plays a pivotal role in connecting Pega with the world’s leading companies and organizations through our Digital channels. We are looked to as the experts in what we do within the organization.

Picture Yourself at Pega:

As a member of the Digital Marketing team, you’ll create world-class search experiences that are vital to the growth of the company. As a Search Content Strategy Manager on, you will partner with paid media, SEO, brand and marketing program managers to maximize engagement in search and drive demand generation. You will dig into paid search and SEO data and bring proactive insights on performance, opportunities, and search intent to the table. You will blend these insights with business needs around strategic positioning and category leadership to create the most relevant experiences for searchers, focused on keyword coverage, ad copy, and landing page destinations. You will bring digital content strategy to the forefront in maximizing outcomes in paid search to serve the needs of high-intent audiences and drive business outcomes.

What You'll Do at Pega:

  • Lead efforts to maximize relevance in search through keyword selection, ad creative, and landing page selection

  • Partner with Paid Search team to understand keyword and ad performance and incorporate data into optimization approach

  • Collaborate with SEO, Brand, Content, and GTM teams to monitor brand positioning and program strategy in order to refine paid search keyword coverage

  • Develop paid search messaging across high-value keyword categories, and share copywriting responsibilities with Creative team

  • Lead the charge on incorporating best practices and understanding of search intent into ad copy and search user flows

  • Optimize and create pages on to maximize outcomes in paid search

  • Orchestrate A/B testing in paid search

  • Consult on asset selection and user flows across paid channels, including display, content syndication, and paid social

Who You Are:

  • Data-driven digital specialist with a drive to test and learn in order to meet business goals

  • Analytical mindset; someone who won’t just gather data but will question it

  • Creative thinker with a keen understanding of how UX and content strategy principles can be used to increase engagement

  • Fanatical attention to detail and an equal love for digging into the weeds and understanding the big picture

  • Collaborative and accountable; work with a sense of urgency

What You've Accomplished:

  • Deep experience pulling together digital analytics to uncover trends, insights, and optimization opportunities

  • Expertise in paid search ad creative and user flows and best practices to drive success

  • Mastery of Google suite, primarily in Google Ads search campaign administration and Google Analytics for reporting

  • Led programs to align content and calls to action with audience and business needs

  • Collaborated cross-functionally to maximize engagement and support lead gen activities

Pega Offers You:

  • Gartner Analyst acclaimed technology leadership across our categories of products

  • Continuous learning and development opportunities

  • An innovative, inclusive, agile, flexible, and fun work environment

  • Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company

Job ID: 16104

Inclusion and Diversity - Inclusive is one of our values at Pega. Pegasystems is committed to inclusion and diversity and strives to foster a fair and inclusive environment for all. We believe Pega can achieve more when we create a culture that inspires each of us to fully contribute each and every day. We encourage diverse thinking and collaboration for better outcomes for all..

As anand Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

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