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Meta Social Media Manager in Helena, Montana


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


The Global Employer Brand Team is seeking a Social Media Manager to create, measure, and execute a strategy around and manage our external facing Meta Careers communities. In this role, you'll set the social strategy and create exposure for content that promotes Meta as a great place to work. You'll work with various stakeholders including Creative, Brand, Events, Communications, Consumer Marketing, Recruiting, and more.This role will be responsible for leading the strategic development and execution of social marketing initiatives that support and build our employer brand in the eyes of our global talent markets.The ideal individual for this role will feel comfortable setting strategy and managing details, have strong editing abilities, enjoy content creation, be able to manage multiple projects concurrently, and be able to succeed in a fast-moving organization. They’ll value the importance of protecting brand integrity while maintaining a logical outlook for project execution. They thrive within cross-functional teams, excel at building and managing relationships with internal partners and stakeholders, and exhibit excellent organizational skills. They are well versed in the latest social trends, channels, and channel features and will be a subject matter expert across the leading social channels for the org. Displaying quality, accuracy, and willingness to provide their opinion on all the team’s content is a must. This person will serve a vital role on the team, helping craft our employer brand’s POV to the world on a daily basis.

Required Skills:

  1. Set and maintain the social media strategy for our Global Employer Brand, aligning with our corporate brand and employer brand standards.

  2. Build and lead a measurement plan to ensure that the content strategy is rooted in performance, evaluated correctly, and demonstrates business value.

  3. Be the champion of the audience: ensure that the editorial agenda serves both company needs and audience needs.

  4. Create playbooks across channels to ensure our employer brand has a consistent identity.

  5. Become an expert in Meta’s employer brand, making sure our content is focused on the needs of our candidate communities. Understand the social presence of the employer brand and constantly suggest creative ways to better position Meta to the world.

  6. Analyze community, cultural, technological and market trends to inform strategic and creative development for social content. Present regularly to earn leadership support and cross-functional collaboration.

  7. Interest in ideating and creating new, innovative social content based on best practices and trends.

  8. Collaborate with and support creative partners in content creation and optimization.

  9. Manage the global editorial content calendar and monthly community reports.

  10. Manage a vendor (and all related processes) who publishes all social posts.

  11. Manage all global content publication on our Careers channels, including social media & blogs, ensuring it aligns to the employer brand visual and content standards.

  12. Partner with Digital Campaign Manager and Media Agency to ensure content is optimized across channels, including both paid & organic content & that it aligns with our social media strategy. Partner with Media Partnerships Manager to provide insight to our community moderation vendor on upcoming campaigns.

  13. Curate on-brand content from Meta and non-Meta sources for all global regions.

  14. Create social copy and edit content as needed.

  15. Monitor and bring to light cultural moments and key holidays to the team to enhance employer brand storytelling. Work with the Life@ team and other internal teams to share stories around people experience events/programs.

  16. Partner with vendors to monitor social sentiment on trending topics, report on trends to inform content decisions.

Minimum Qualifications:

  1. 5+ years relevant social media marketing experience, 2+ years of editing and social content creation experience

  2. Demonstrated experience adapting, learning new skill sets, and gain understanding of operational challenges

  3. Entrepreneurial with relationship building skills and experience executing on multiple tasks with cross-functional partners simultaneously

  4. Resourceful and creative storyteller, with innovative ideas for reaching audiences

  5. Experience independently identifying and acting on priorities with organizational, time management, and communication skills

Preferred Qualifications:

  1. Experience building social channel playbooks

  2. Experience building and managing a social media strategy including editorial calendars, moderation, social listening, sentiment reports, and trend spotting

  3. Experience managing vendor partners and multiple stakeholders in the social space

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at